Budweiser unveiled a special limited edition: Repeal Reserve Beer, featuring a historic recipe linked to George Washington. This unique brew also served as a partnership with the Folds of Honor charity, providing scholarships to families of fallen or injured soldiers.

We took charge of conceptualizing and producing two compelling video narratives:

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A 30-second TV commercial, unveiling the new Freedom Reserve from Budweiser, which contributed a portion of its proceeds to the Folds of Honor charity. Shot in Austin, TX, the commercial spotlighted the flavors and vibrant hues of this exclusive summer release.

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A 5-minute digital long-form video, where we orchestrated a heartwarming surprise for Budweiser's veteran brewers in Atlanta, GA. We meticulously identified individuals nationwide who, through their education, were making meaningful contributions to their communities. The unveiling revealed to the brewers the profound impact of their craft on the lives of scholarship recipients.